You could be forgiven for thinking that a website is a ‘design and forget’ asset. Surely once you have gone through all the trouble of hiring a reputable web developer or designer, briefing them, auditing their work, and launching your site, the job is finished, right? Wrong. Websites are not static entities. They need to undergo routine maintenance for a number of crucial reasons. Therefore, it is important that you contract a website maintenance specialist if you do not have an experienced IT department in your organization. Here are several compelling reasons why your website needs regular maintenance.
To Keep Up with Search Engine Algorithms
You are probably already familiar with Search Engine Optimization – the process of making a website more compatible with the algorithms that determine how ranking on search engines. What you might not be aware of is just how often popular search engine algorithms change. Companies like Google regularly update their algorithms to improve the relevancy of search results. When these algorithms are updated, you must update your SEO practices. Regular website maintenance can keep your site up to date with current SEO practices.
To Remain Secure
Websites are common targets for all sorts of complex (and not so complex) exploitation. Hackers and thieves are constantly developing new ways of stealing from, defacing, taking control of, and taking down websites. When you first built or commissioned your website, you or your web designer almost certainly took the security threats of the day into account when designing its structure. Unfortunately, the precautions taken in the past can be rendered worthless unless regular maintenance is conducted. New threats are constantly emerging that exploit common gaps in website security. One of the tasks that a good maintenance professional will conduct is a thorough audit of your site to identify vulnerabilities.
To Keep Up with Design Trends
Getting a done for your website maintenance is not only crucial for keeping your site running smoothly: it is also essential if you want to stay up to date with the latest design trends. Website design is constantly evolving to reflect new technology, new popular expressions, and new ways of looking at the world. If you don’t maintain your website, you could end up with a space on the internet that is a veritable dinosaur.
To Remove Dead Links
Links that don’t lead anywhere are more than just a nuisance: they make your website look bad. Nothing is more frustrating as a visitor than clicking on a link, only to be greeted by a 404 page. During routine website maintenance, an IT specialist will audit your links, ensuring that each lead to the desired destination. The same kind of auditing is carried out for media hosted on your site. Videos, for instance, can no longer be hosted on the flash player and will display error messages instead of playing on modern browsers. Good website maintenance involves updating hosted media so that people can actually see it.