Plumbing is a highly competitive field, which is why you need a strong marketing strategy to develop a solid customer base. Modern digital marketing for plumbers can help professionals stay ahead of the competition and develop a strong reputation in the industry. A well-planned strategy will help you attract more converting customers to your website. Here’s a look at how you can get more leads for your plumbing business:
1. List Your Business in Local Directories
Plumbing is a local business and maintaining a strong presence in the local sphere is an essential part of digital marketing for plumbers. Here’s what you need to do to get visibility in local search:
- List your company in local directories like Yelp, Yellow Pages, and similar platforms.
- Make sure your Name, Phone Number, and Address data are as accurate as possible.
- Encourage existing customers to rate your business on these platforms as well as Google.
- Provide as much information in the listing as possible, including the range of services, business timings, and rates if possible.
Being visible on these platforms will help you attract more converting customers and also ensure you’re prominently visible on Google when someone searches for plumbers in your area.
2. Create PPC Ads
PPC or Pay Per Click ads are very effective in attracting converting leads. They feature prominently on the top of Google’s search engine results pages. They also show up on all Google affiliated websites, which helps establish a strong brand presence online. PPC ads require some planning and investment, but they provide great results. Here’s a look at what you need to keep in mind:
- Conduct thorough keyword research to find the right phrases to target.
- Do some customer and competitor research to understand how to craft effective campaigns.
- Carry out A/B or multivariate test on your ad copy to see if it is effective.
- Set the right targeting parameters on Google Ads platform.
- Set a cap on the number of clicks to ensure you don’t spend more money than needed on the platform.
PPC is an important part of digital marketing for plumbers because it produces immediate leads and can help companies gain more visibility. A well-planned strategy will provide a good ROI.
3. Invest in Strong Local SEO
SEO is the most well-known and comprehensive marketing strategy available today. It helps plumbers get some brand visibility, establish their own identity, beat the competition, and get more leads. The most important SEO strategies for plumbers include:
- Optimizing your website and fixing your reputation.
- Setting up a Google Maps listing and making sure the data mentioned there is accurate.
- Featuring prominently on local publications and websites.
- Using long-tail, located-based keywords.
These are just some of the many tactics experts use in local SEO. A strong presence in the local sphere will help you in the long term and take your digital marketing for plumbers to the next level.
4. Build a Fast and Efficient Website
Many plumbers and small business owners are intimidated by the prospect of building a website. They worry about the cost of building and ownership, which can be a heavy burden for establishments with a limited budget. Fortunately, website development isn’t as expensive or time-consuming as it used to be. You can create a great platform at a reasonable cost and attract more leads through it. Just make sure your website is:
- Fast and efficient on all platforms, especially mobile.
- Reliable and secure, with the latest encryption.
- Well-designed and organized so people can find information easily.
- Responsive and suitable for all kinds of displays.
- Informative with well-written content.
A good-quality website will impress customers and improve your brand image. Modern clients are more likely to trust a plumber if they have a dedicated platform. A site also lets you interact with clients directly and influence their decisions. That’s why it is one of the most important aspects of digital marketing for plumbers.
5. Build a Knowledge-Base with Content Marketing
Consumers today are hungry for information and always research before they hire a company. If they have a plumbing problem, they will first look online for the root cause of the problem and its solutions before approaching a plumber. Informative content is one of the best ways to attract their attention and get converting clients. Your content should be:
- Relevant to your field
- Well-written and informative
- Without glaring grammar or spelling errors
- Unique and impressive
Incorporate a few relevant keywords into the content to attract leads from Google. A combination of regular and semantic keywords shows the search engine that your content is relevant to your target audience.
While DIY strategies cost less money, they often prove ineffective. It is a good idea to invest in professional digital marketing for plumbers. Look for experts with experience in your niche and familiarity with your local market. They will develop tailored strategies that will attract a large audience.