An individual managing a membership-oriented WordPress website or selling premium content might not want to reveal all of their material in one goes. Instead, they might want to do this gradually over a time span, so as to engage their users and ensure that they continue visiting your site. Drip Content provides you with a convenient method to do this, allowing you sufficient time to come up with new and relevant content in the process.
How to use Drip Content?
Our WordPress theme customization service has special provisions for the implementation of the same. To automatically add drip content to your WordPress site, you need to have a WordPress membership plugin. Such a plugin provides you with the facility to schedule drip content on your website.
You can use MemberPress, as it is one of the best WordPress membership plugins available in the market, and is widely recommended by WordPress experts. This plugin can be used to automatically set up drip content on your website, and even create paid subscriptions. It even allows you to restrict access to particular content and excite your audience.
Process to Add Drip Content
To begin, you will first have to install and activate the MemberPress plugin. Then, connect the plugin to your website using the license key provided to you upon your account creation. Add a payment method so that you can accept payments on your membership website. MemberPress supports many payment methods like PayPal and Stripes, even under the basic plan. If you need additional methods as well, you might have to upgrade to the Plus plan.
By now you would have been done with the basic set up and would be ready to add a membership plan. Create your plan by giving it a title and selecting the pricing type you want from the options available (lifetime, expiring, recurring). You can even add an optional description for your plan, as well as change the settings according to what you require.
You are now ready to schedule and drip content to be released at your convenience. To do this, you use the rules options that come along with your MemberPress plugin. These enable you to restrict content viewership and usage for different users. They will now be offered content according to their subscription and membership status.
MemberPress allows you to select the rules criteria using a variety of methods. You can segregate the posts based on whether or not they contain certain tags. Your segregation criterion can also be pages that are under the same parent page, single posts, categories, or any specific URL. You are also required to select the type of audience this drip content would be applied to.
Next, you need to decide when to release your content, by selecting the number of days after which your content will become available to the user. You can even supplement it with particular user criteria such as the registration for an account, purchase of a particular subscription or product, etc.
Additionally, youcan set up an expiration date for the drip content after which it will not be available to the user. Even better, MemberPress allows its users to customize what their users view when they stumble upon such restricted content. Thusyou can lead them to a login form, purchase option, or simply display a message informing them of the unavailability of the content. A default unauthorized access message will be shown to all users if this is not specified.
Some Tips for UX Optimization
This process will help you in adding automatically drip content to your WordPress site. However, you should be strategic and prudent while managing drip content for your website as it can otherwise get messy and lead to an unsatisfactory user experience. Here are some pointers to help you in the smooth execution of your drip content, while also making it more effective:
- Have a planned strategy ready prior to the launch of your campaign. Your content should be ready well in advance to the release date and you should have clarity about the entire release schedule.
- Always remember the importance of existing users, and frequently encourage them to avail of the services you offer. Use conversion optimization tools to convert existing users with on-site retargeting sources.
- Synchronize your drip content and email marketing. Send regular updates to your users via email whenever new content is made available.
- Keep up with the user trends on your website and identify what seems to work and what doesn’t. Make use of analytics tools to optimize the user experience.
You are now familiar with the immense utility options of WordPress’s drip content feature. Implement the pointers mentioned above to provide your users with quality content and maximize the reach and profits of your website.